Advertisements and copy lines are there fir to let the consumer know what is new or to inform them of upcoming events. In this case it would be information about a book retailer calles 'Waterson's' to get the boys interested in reading more books.
The young boys have a good relationship the the product because they can read it on hoardings at football grounds and I think the copy lines will also appear in sport magazines or at newspapers in the sport section.
It is enhanced by changing the copy lines regular so that it is up to date and that is doesn't lose the interest. It also enhance that the copy lines are quite short so that the boys don't get bored or forget them. Another point is the way of using colours. In my project I will use more bright colours instead of black/white because it appeals more to the target audience.
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