This blog relates to the brief I was given.


When I was reading the brief I thought that it would be a quite interesting brief because it gives me the feeling that I’m working for a real client. I’m looking forward to achieve the brief as good as I can.

I’m supposed to produce copy lines that should be seen on a football match advertising hoarding at the grounds of each Premier Football team. There are 20 premier football teams. So I have to produce 20 A3 final outcomes. The copy lines must relate to the football ground and should go with the target audience which are 9 to 11 years old school boys. With those copy lines I’m supposed to inform the young boys and motivate them to read more books.

The choice of colour and typeface is up to me but it should look professional.

I’m not really interested in football but for all that I think I will enjoy this project because I like young children and it will also challenge my skills which I already have in advertising.