My target audience I'm working to are 9 to 11 years old school boys.
The reason why boys don't read that much is because they won't simply do something because they are told to; they want to know what is in it for them. For some boys it isn't that they can't, it is just that they can't be bothered.
With this project I'm hoping to reach the boys, to get them interested, motivated and to become them good readers.
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