The USP of this product is to inform young school boys and also to motivate them to read more books. Another point is the good quality of the store and the books.
The copy lines are quite short so that the boys won't forget them or get bored. Also the colour of the copy lines are not as usual, I will use more colours instead of just black and white because I think it will more relate to the target audience.
Wednesday, 18 March 2009
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